Senior marketing leadership.Without a full-time CMO.
ZAP MG serves as your fractional CMO: the leader at the top of your marketing who sets the direction, makes the calls, and keeps everyone moving together.
Not every business needsa full-time CMO.
But serious marketing needs serious leadership.
ZAP MG steps into that role, providing experienced marketing leadership without the cost and overhead of another full-time executive.
We set the strategy. We build the systems. We lead the people. We oversee the execution.
Two levels ofleadership.
Strategic CMO
Strategy. Direction. Oversight.
For businesses with a capable team in place that need senior-level marketing strategy and direction.
We set the priorities, develop the marketing plan, guide major decisions, and provide ongoing oversight to keep everything aligned and moving forward.
- Marketing strategy and priorities
- The marketing plan
- Guidance on major decisions
- Ongoing oversight and alignment
Operating CMO
Strategy + Active Management.
For businesses that need ZAP MG more deeply involved in leading the marketing operation.
We develop the strategy, manage the plan, direct teams and vendors, oversee campaigns, and stay actively involved in moving the marketing forward.
- Everything in Strategic CMO
- Active management of the plan
- Direction of teams and vendors
- Campaign oversight and momentum
Which one do you need?
- You have a capable team or agency doing the work
- You need someone to set the strategy and priorities
- You want senior oversight, not day-to-day management
- Nobody is running the marketing week to week
- Your team and vendors need active direction
- You want ZAP MG managing the plan, not just guiding it
Not sure? Most conversations start there. Design, content, media, and other production are scoped separately in either case.
Built around your business.
We can lead your existing marketing team, or assemble and manage a custom team for your needs. Either way, you get one strategy, one direction, and senior oversight from the top.
Not ready for an ongoing engagement?
Start with an audit.
The Marketing Leadership Audit is a focused review of what's currently in place across your marketing: strategy, systems, people, and execution.
You get a clear picture of the biggest gaps and opportunities, and direction on what should come next. Whether that's with us or without us.
- Review of strategy, systems, people, and execution
- Conversations with you and the people doing the work
- The biggest gaps and opportunities, prioritized
- A clear recommendation on what should come next
Does your marketingneed a leader?
ZAP MG is built for established businesses and organizations that already have marketing happening but need experienced leadership bringing it all together.
You may be a good fit if you need someone to:
- 01Set the marketing strategy and priorities
- 02Bring structure to your marketing operation
- 03Lead your team, agencies, and vendors from the top
- 04Keep campaigns and initiatives moving in one direction
- 05Take ownership of the bigger picture
Because of the level of involvement we provide, we work with a limited number of clients at a time.
Let's see if we're a fitHow itstarts.
We learn about your business and see if we're a fit.
A focused first month: where you are, what's working, and a 90-day plan.
Regular on-site sessions, ongoing oversight, quarterly reviews against the plan.
We don't take oneveryone.
Leadership doesn't scale like a service. Because of the level of involvement we provide, we work with a limited number of clients at any one time.
Not every business is a fit, and we say so early. The ones we take on get a leader who knows their business, their people, and their numbers, and has the room to give them real attention.
That's the point. Our clients prefer it that way.
Ready to moveyour marketingforward?
Tell us where your business is going and what your marketing needs. We'll tell you how ZAP MG can lead it there.