Questions.

A Chief Marketing Officer is the executive who leads marketing: setting the strategy, building the structure, directing the people, and overseeing the work. Most established businesses need that leadership, but not every business can justify a full-time executive. ZAP MG fills the role as a fractional CMO: the same seat at the table, for the amount of time the business actually needs.

We're not a replacement for a full-time CMO. We're for businesses that don't need a full-time position but still need someone providing real marketing leadership. You get the same quality, care, and attention a senior leader brings, on a rhythm that fits the business, at a fraction of the cost of adding an executive to the payroll.

AI can do almost anything, and it will get you about 80% of the way there. The last 20% takes a professional with experience: knowing what to ask for, what to keep, and how it fits the strategy and the business. That's where we step in. Part of our work is implementing AI systems into your marketing, so your team manages more and gets things done faster, with less effort.

Strategic CMO sets the direction and oversees: a biweekly on-site session, available for guidance between sessions. Operating CMO runs the marketing operation week to week: a weekly on-site session, plus active involvement between sessions, directing teams and vendors.

No. We lead them. If something is missing, we assemble and manage it.

A focused review of what's currently in place across your marketing: strategy, systems, people, and execution. You get a clear picture of the biggest gaps and opportunities, and a recommendation on what should come next, whether that's with us or without us. It's the right starting point if you're not ready for an ongoing engagement.

A major initiative with a beginning, an end, and a result the organization will feel: a business launch, a rebrand or expansion, a product launch, a fundraising campaign, or a marketing campaign large enough to need a leader. We take on a limited number of these alongside our ongoing clients.

No. Our pricing, for marketing leadership and for strategic projects, covers the leadership: strategy, planning, systems, team direction, and management. The execution that follows, design, content, media, and development, is scoped and priced separately, whether it is done by your own team or a team we assemble and manage.

Contracts are annual, reviewed quarterly. Most clients stay for years because the leadership keeps paying for itself.

Strategic CMO starts at $3,000 per month and Operating CMO at $5,000 per month. Strategic projects start at $10,000. Scope and investment vary with the size of the business, the level of involvement, and the complexity of the work. Everything is scoped before we begin.

Yes. We lead marketing for businesses, nonprofits, schools, campaigns, and community institutions.

Usually within two to four weeks of a scoping conversation.